Module 6

Theory part for Module 6

Build a company culture

A team is a group of individuals, all working together for a common purpose. The individuals forming a team ideally should have common goals, common objectives and more or less think along the same line.1

Motivation is the process that initiates, guides, and maintains goal-oriented behaviors. It is what causes you to act, whether it is getting a glass of water to reduce thirst or reading a book to gain knowledge.2

An entrepreneurial personality must have a set of soft skills including a set of attitudes and behaviours that go beyond knowledge, such as proactiveness and perseverance. A prominent example of soft-skills training is personal initiative training, which focuses on developing a self-starting, future-oriented, and persevering mindset.3


1: (MSGMANAGEMENT  STUDY  GUIDE - The article is Written By “Prachi Juneja” and Reviewed By Management Study Guide Content Team. MSG Content Team comprises experienced Faculty Member, Professionals and Subject Matter Experts).

2: Kendra Cherry

3: Frese & Gielnik, 2014

Real life scenario for Module 6 - Build a company culture

Margarida is a very active woman. She lives in the countryside and although she doesn't have a job, she loves to work the land and walk in nature. She lives in a small village house with some outbuildings where Margarida does her experiments. She has a piece of land where she grows aromatic herbs and flowers. From what she grows, she makes teas, soaps, essential oils, and moisturizing creams.

Although her products are very good and interesting, she cannot get beyond domestic use and sale to one or another woman in the village.

Margarida has a daughter, Maria, who studies in the nearest village. Although they live in the countryside, Maria, like young people her age, loves social networks, as for her, they are a bridge to the world.

Margarida is an observer and she's very entrepreneurial, and after a few attempts and a lot of thinking, here is the answer…

(The possible solution, taking into consideration the theoretical concepts of team, motivation and entrepreneurial personality)

Why not get together a small group of women who just like her would like to have a source of sustenance? Why not take advantage of her daughter Maria's love for social networks? Why not?

And this is how she forms her small manufacturing team.

Margarida finally manages to get a small group of interested women together, to whom she manages to pass on her idea, thus transforming it into a common dream.

She outlines a plan, sets specific objectives, proposes achievable goals, asks for collaboration taking into consideration the capacities of each element of the team, knowing exactly the value and worth that each of those women possesses and that they can be an asset to the business.

Her daughter Maria and her love of Social Networks have become the vehicle for the products to reach farther and more people.

Finally, Margarida and her team are managing to transform a hobby into a profitable business.




What is the best solution to her problem?
What she was doing that wasn't good?
 What other appropriate solution would you give to her problem?